We’ve all come across dry-as-toast content, and to say it’s boring is an understatement. As a writer, you should strive not only to inform your readers, but to keep them entertained. Adding personality to your writing is one of the best ways to stand out from the boring, every-day content we see everywhere.
Let’s look at some easy ways to have your articles bursting with so much personality readers will feel like they’re talking to you personally.
Use Stories
Stories are happening all the time, to every one of us. What you need to do is find a great relevant story to add to your content. If you have a unique experience on a topic then be sure to share it with the readers as that will make your content much more real.
Don’t Be Afraid
Many writers try to make their writing appeal to everyone by being very neutral and non-biased in their writing. That works for reporters who need to share ‘just the facts’ but when writing articles and other content you shouldn’t be afraid to take a stand and voice an opinion. It will help make your content interesting and maybe even controversial at times. The thing is if you try to please everyone, you’ll end up pleasing no one!
Write What You Love
If you have the opportunity it’s always a good idea to write on topics that you know, or even topics you love. When you have a passion for something you have a higher energy for it and that energy comes through in your writing, there’s no hiding it. Also, when you have a strong interest in a topic you’re already going to have a lot of the information you need for writing and it’s just a matter of getting that out into your content.
Have a Conversation
One of the biggest mistakes writers make that makes readers tune out from the start is to talk AT their readers. If you want them to relate to you it’s so important that you talk TO your readers. Imagine your ideal reader, and rather than trying to write to the masses, write only to her. Imagine you’re writing an email rather than an article, and your tone will automatically become more personable.
It may take you some time to develop your writing personality, and as a ghostwriter, you need to also adapt to your clients’ personalities. As mentioned in this article you can get a great start by adding stories without worrying about upsetting anyone, write about what you know and make it like a conversation.