If you’re considering a career as a ghostwriter you may be wondering what exactly people will pay you to write. Or, maybe you’re already a ghostwriter looking to expand your services and are not sure what else you could be doing. In this article we’ll talk about seven common ghostwriting projects and the kinds of clients who need this work done.
Project 1: Press Releases
Any company that has something newsworthy needs a press release. You can charge a pretty penny for a great press release. If you’re an expert in this area a good press release can even get your client’s foot in the door to major media outlets.
Clients Who Use Press Releases:
Press releases are traditionally an ‘offline’ business thing. Online businesses do use them but they don’t put as much value on their content because they can get their message out so easily that many consider it just another form of the same.
Project 2: Books
We’re talking physical print books here. You can write a full-fledged book as a ghostwriter that could be hundreds of pages in length. Obviously this is a very big project and may take up to a year or two of your time.
Clients Who Pay For Book Ghostwriters:
The kinds of clients you’ll get to write you a book are typically those who are already famous authors and have a traditional publishing company behind them. This is because hiring you for a year or so is going to be costly and they need to be pretty sure they’re going to get back their return on investment. For the time you work for them it may be more like an employer-employee relationship than a freelance gig.
Project 3: eBooks
eBooks are digital books. They are usually delivered through a link in an email or by download on a website. Ebooks and even short reports may be about 20 – 100 pages in length typically.
Clients Who Pay For eBook Ghostwriters:
Since eBooks are delivered online most of the clients who want to hire you for this type of book will have an online business. Internet marketers are a big group of potential clients very used to hiring people out to help them write their digital products.
Project 4: Blog Posts & Articles
Websites need content. Blog posts and articles are the most common types of ghostwriting assignments for those new to the business. There is a huge need for new content online, so finding these gigs is pretty easy.
Clients Who Pay For Blog Posts & Articles:
Websites and blogs that release content on a regular basis will often need your help.
Project 5: Sales Pages
Sales Pages are a different beast from the typical article or book writing. When you write a sales page you need to have an understanding of human behavior and how to position the offer in a way that readers will best respond. It’s a great project to have if you like this work, and it can pay very well.
Clients Who Pay For Sales Pages:
This is also an online marketing type of project. Typically marketers who sell information products will have a sales page to tell people of the benefits of what they have to offer.
All of the projects mentioned above can be a business on their own, or you can combine the ones that suit you best. The main thing to remember is to take enough time to become great at what you know and be on the lookout for changes in your industry that require you to develop a new skill to keep the projects flowing. Keep this list handy for when it’s time to sharpen up on something new, or you’re looking to expand your business offerings.